Affordable Web Analytics | Reporting ROI

Having a website without web analytics is the equivalent of driving without a speedometer and gas gauge. Only with web analytics can you measure how much you are paying per person to visit your site and how much you are willing to pay to have someone contact you off the internet. Web Analytics measures every conceivable web traffic demographic from visitor time on site, operating system, pages viewed to physical geographic location.

Web Analytics Best Practice

Fundamentals

The primary objective is to understand end-user experience within the framework of the overall site goals and use actionable insights/metrics to measure outcomes against desired results in order to identify “why” or “what” is impeding optimal site performance.

Methodology

Web Analytics has progressed past monthly reports (traffic data, key performance indicators and dashboarding). Need to use Key Insights Analysis in order to listen to and understand end-users. Key insight is gained through click density, task completion, segmentation and scrutinizing campaign results in conjunction with KPI's.